Gossip: How do we stand out from other Lingerie Brands?

Gossip Lingerie stands out from other brands by offering a blend of style, affordability and comfort. Their designs are not only fashion-forward, featuring elegant lace and chic detailing, but also practical with well-fitting options that cater to everyday wear. Gossip emphasizes versatile styles, from seamless T-shirt bras to push-up and plunge options, allowing customers to find the perfect fit for any occasion. Additionally, Gossip Lingerie prioritizes high-quality fabrics that provide comfort and durability, ensuring long-lasting wear without compromising on style. 

Let’s take a closer look at what makes Gossip Lingerie stand out. The key factors are as follows:

1. Innovative Designs

Gossip Lingerie is known for its daring and playful designs that push boundaries. Mybra, which is currently renamed to Gossip, introduced a Round Stitch Bra in 1968, which was a huge success and is currently still the fastest-selling bra today. From bold colors to intricate lace patterns, the brand embraces creativity. Gossip’s collections often feature statement pieces that blend elegance with comfort. Comfort and practicality are our main priorities when it comes to innovation. We have seen 50+ years of success.

Priyanka Sports Bra Rs. 340/-

2. No. 1 Priority is Quality. 

In 1968 Mybra was started by Mr A.N. Radhakrishnan, and now the legacy is carried forward by Mr. Sayilen Radhakrishnan and Mr. Nikhil Sayilen. In 2021 Mybra was renamed to Gossip. This lingerie manufacturing company and lingerie brand are a success only because quality is at the forefront of Gossip/Mybra Lingerie's philosophy. Gossip makes sure to use high-quality fabrics that feel luxurious against the skin. Moreover, 90% of the top lingerie brands buy and sell their products, making it close to impossible to maintain the standards of their quality. Unlike other brands, we at Gossip manufacture each and every product. We make it our priority to give attention to detail in stitching and construction that ensures durability without compromising on comfort. In addition, we are one of the only lingerie brands in India with its own in-house elastic unit. We at Gossip make sure the customers can trust their pieces will not only look good but also last. 

3. Inclusive Sizing 

 One of Gossip Lingerie’s most commendable aspects is its commitment to inclusivity. As a lingerie brand, Gossip offers a wide range of sizes, ensuring that everyone can find their perfect fit. This dedication to body positivity resonates with a diverse audience, making every person feel celebrated and beautiful. In 2025-2026 we are having a soft launch of our new project, which is called ‘Customize Your Bra’. This is mainly for people who don’t feel they are able to find the right fit. Our team at Gossip is dedicated to satisfying our customers and giving them the best. 

4. Women Empowerment 

 At Gossip, women's empowerment is a core value that drives our mission and work culture. 90% of our manufacturing force are women. We actively promote women into leadership roles, ensuring their voices are heard at every level. Our plant is located in Bangalore's rural district, and the people who benefit most are our rural women. We at Gossip provide training and career development programmes to empower women to take charge of their professional growth. 

5. Empowering Marketing 

 Gossip, also called Mybra Lingerie’s marketing campaign, focuses on empowerment and confidence. Rather than objectifying, the brand highlights individuality and self-expression. Our message is to encourage wearers to embrace their sensuality and feel good in their skin. 

6. Exceptional Customer Experience

 Gossip Lingerie prioritizes customer satisfaction. Their user-friendly website and responsive customer service create a hassle-free shopping experience. To stay updated, Gossip is also active on Instagram, Facebook, and other social media. Do support us on this journey. 

Conclusion 

Gossip Lingerie stands out in the crowded lingerie market by combining innovative design, inclusivity, quality, empowerment, and exceptional customer service. To know more about us as a lingerie brand or as a lingerie manufacturing company in India, click this link. For those seeking lingerie that reflects their personality and values, Gossip Lingerie is undoubtedly a brand worth exploring. Whether it’s for everyday wear or a special occasion, there’s something in our collection for everyone, making every wearer feel uniquely beautiful.